tempt

Synonyms: allure appeal to attract bait butter up captivate charm coax court dare decoy draw draw out entrap fascinate honey hook incite induce influence instigate intrigue inveigle invite lead on make mouth water motivate mousetrap move oil persuade play up to promote provoke risk rouse seduce solicit stimulate tantalize test train try turn one’s head wheedle whet woo

Antonyms: discourage repulse turn off