promote

Synonyms: advertise advocate aid assist avail back befriend benefit bolster boost build up call attention to champion contribute cooperate cry develop encourage endorse espouse forward foster further get behind hype improve nourish nurture patronize plug popularize propagandize publicize puff push push for recommend sell serve speak for speed sponsor stimulate subsidize succor support uphold urge work for

Antonyms: condemn discredit dishonor hurt

Synonyms: advance aggrandize ascend better dignify elevate ennoble exalt favor graduate honor increase kick upstairs magnify move up prefer raise skip up upgrade

Antonyms: degrade demote discredit