persuade

Synonyms: actuate advise affect allure argue into assure blandish brainwash bring around bring to senses cajole coax convert counsel draw enlist entice exhort gain confidence of get impel impress incite incline induce influence inveigle lead lead to believe lead to do move prevail upon prompt propagandize proselyte proselytize reason satisfy seduce sell stroke sway talk into touch turn on to urge wear down wheedle win argument win over woo work over

Antonyms: discourage dissuade hinder prevent repress stop suppress