goad

Synonyms: catalyst compulsion desire drive impetus impulse impulsion incentive incitation incitement irritation lash lust motivation passion pressure prod spur urge whip zeal

Antonyms: deterrent discouragement diversion restraint

Synonyms: animate annoy arouse bully coerce drive encourage excite exhort fire up force goose harass hound impel inspirit instigate irritate key up lash move needle press prick prod prompt propel provoke push put up to rowel sic sound spark spur stimulate sting tease thrust trigger turn on urge whip work up worry

Antonyms: discourage dissuade